Garnering Trust with Julian Assange

28 Feb

“There’s a network effect for anything to do with trust. Once something starts going around and being considered trustworthy in a particular arena, and you meet someone and they say ‘I heard this is trustworthy,’ then all of a sudden it reconfirms your suspicion that the thing is trustworthy. So that’s why brand is so important, just as it is with anything you have to trust.”

Julian Assange,  founder of WikiLeaks

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