Invisible Mercedes.

9 Mar

In a promotion for its first production fuel-cell vehicle in Deutschland, Mercedes-Benz miraculously turned a B-Class hatchback invisible — at least, from a distance, and set out on the streets of Stuttgart, Germany. To make this happen, Mercedes employed dozens of technicians and some $263,000 worth of flexible LED mats covering one side of the automobile. Using a HD camera mounted on the opposite side of the vehicle, the LEDs were programmed to reproduce the image from the camera at the appropriate scale, blending the vehicle into the background from a few feet away. Pulling this off required power sources, computers and other gear totaling roughly 1,100 lbs. of equipment all inside the B-Class. The point of Mercedes’ clever marketing was to show how the F-Cell hydrogen fuel cell powered car would be invisible to the environment, producing only water vapor and heat for emissions. A subtle, yet powerful way to promote the new technology!





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