Live The Language

19 Sep

For quite some time, The Cultivated Mind (TCM) has had difficulty finding balance and continuity in its postings. With an inquisitive mind and a plethora of passions, this blog/website has struggled to maintain its fighting shape. With that being said, TCM will be expanding its horizons literally and figuratively. TCM has scheduled a trip to Asia in Q2 of 2013. China to be specific, Beijing and Shanghai to be more precise. This will be TCM’s first time to East Asia, and the full-scale preparation is already underway.

As one would expect, TCM is incredibly curious about business in Asia.  How is it conducted? Are there underlying and unspoken principles that are acknowledged in the background of business deals? What is the government’s role in business processes?

But, on the other hand, TCM also wants to dive deep into the culture and history of China and Asia. What are it’s influences and how does that shape society today?

Today marks the first day of adding a focus to the TCM lens and a new category, Asia. Over the next six months, as TCM’s research and knowledge base increases, TCM will share Asia specific content to broaden your perspective and understanding of that amazing part of the world.

The following is a commercial for EF International Language Centers. The advertisement is  fun, light, and refreshing, and highlights some very cool people, places, and things while introducing the viewer to Mandarin Chinese (Hanyu Pinyin). Enjoy!

 

 

CREDITS:

Directed by Gustav Johansson (gustavjohansson.com)

D.P: Niklas Johansson, fsf (niklasjohansson.com)
Typography: Albin Holmqvist (albinholmqvist.com)
Music: Magnus Lidehäll (twitter.com/magnusthemagnus)

Produced at Camp David (campdavidfilm.com)

Client: EF International Language Centers
Campaign site: ef.com/livethelanguage

If you like what you see, share it with a friend, follow The Cultivated Mind on twitter, or sign up to be on our email list!  Thanks!

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