Your Business Needs More Than Great People

18 Oct

Today’s advice comes from our interview with Jim Burleigh, CEO at Cloud9:

“If you have to have the best of the best, you’re relying on your people to carry your organization; this won’t scale. You need process to ensure success.”

Aside from understanding your customers and “treating sales as a science,” Burleigh says that constructing your team is one of the most crucial elements in sales success.

To be the best, Burleigh told us you don’t actually have to hire the best. Instead, you should rely on great process which will allow you to “optimize your people, scale the organization, and produce superior results.”

“Now, of course I’m not advocating hiring and rewarding mediocre employees. Rather, evaluate what – or who – you’re expecting to drive your organization’s success.”

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