Coca-Cola – Botella de Hielo

7 Jun

I saw this yesterday and loved it. Having spent Wednesday night with an ex-Innovation lead at Coca-Cola, I found the timing of this video to be rather serendipitous. The video highlights a bottle made of ice in the patented/trademarked curvy Coca-cola shape. I’m hoping some of our Spanish speaking followers can help the rest of us out…I would love to know if this is legit….where it is being tested…etc.

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One Response to “Coca-Cola – Botella de Hielo”

  1. annieblue June 7, 2013 at 8:18 am #

    Dare I say the new bottle is ‘Cool’?

    ________________________________

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