Coca-Cola – Botella de Hielo

7 Jun

I saw this yesterday and loved it. Having spent Wednesday night with an ex-Innovation lead at Coca-Cola, I found the timing of this video to be rather serendipitous. The video highlights a bottle made of ice in the patented/trademarked curvy Coca-cola shape. I’m hoping some of our Spanish speaking followers can help the rest of us out…I would love to know if this is legit….where it is being tested…etc.


One Response to “Coca-Cola – Botella de Hielo”

  1. annieblue June 7, 2013 at 8:18 am #

    Dare I say the new bottle is ‘Cool’?


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