Tag Archives: Business

Coin.

14 Nov

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A brand is much more than the product

12 Jun

Capturing the character of the IBM brand

In this two-minute tour, the roots of the IBM brand are traced to the company’s management of its character. Narrated by Jon Iwata, IBM Senior Vice President, Marketing and Communications, “IBM on Brand” draws from VSA’s longstanding collaboration with IBM, which now spans nearly 20 years and encompasses our work as brand agency of record.

“_____ on Brand” is a series of short films created by VSA Partners to capture the current thinking behind leadership brands—specifically, their origins and intent, audiences and ingredients, and business or societal impact.

vsapartners.com/design-agency/capturing-the-character-of-the-ibm-brand/
Agency: VSA Partners (vsapartners.com)
Client: VSA Partners
Creative Dir: Andy Blankenburg, Gregory Sylvester
Director: Gregory Sylvester
Writer: Andy Blankenburg
Producer: Gregory Sylvester
DP (A-Roll): Yoni Brook (yonibrook.com)
DP (2nd Unit Macro): Brian Schilling (schillingfilm.com)
Editorial: Michael Lippert for Cutters (cutters.com), Brian Clark (briclark.com), Gregory Sylvester
Music: Lewis/Dente/Gray/Baker/Whittington for License Lab (licenselab.com)
Audio: Justin Mayer for Hoffman Sound (hoffmansound.com)
Colorist: Elliot Rudmann for Nolo Digital Film (nolodigitalfilm.com)

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Success’ Trajectory

20 May

What success looks like

Tech Companies Need To Spend 98% Of Its Time On This To Be Successful

21 Mar

cyrus-massoumi-sitting-on-a-ball

Today’s advice comes from Cyrus Massoumi, CEO and founder of ZocDoc, via his interview with TechCrunch.

“If you look at all of the technology that we developed across our entire engineering team of the last four and a half years, there are really only four pages that a consumer would see, which represents maybe two percent of our intellectual property.

The other 98 percent is in the back-end.

Massoumi’s company ZocDoc has been a huge success since launching, but its rapid growth comes from constant back-end work, specifically focusing on trends taking place in other similar businesses. He said that even when you think you’ve got it to where you want it, occurrences will happen and more changes will need to be made.

“How do you accommodate that?  How do you make sure that patients have this great level of customer service? These are just some of the very few things. We like to say that ZocDoc is the culmination of 1,000.1 percent things.”

Trust In Your Team

12 Mar

jared-friedland-ceo-catalyst-prep

Today’s advice comes from our interview with Jared Friedland, founder and CEO of the national test preparation company Catalyst Prep:

“One of the hardest things that I’ve had to do in the last year is really trust the people that I’ve hired and understand that a lot of them are actually much better at their jobs than I would be at their jobs.”

When Friedland founded Catalyst Prep in 2005, he did everything from bringing in sales to managing his staff to actually teaching the students — who were also his clients.

But as the company began to grow exponentially, Friedland realized that he would have to put his faith in his employees to do the jobs they were hired to do.

He says that one of the best decisions you can make for your company is to hire efficient, self-starting employees. This will relieve you of the day-to-day operations and allow you to focus more on the ideas that will drive your company’s growth.

“I always knew that if the business was going to grow that I had to divorce myself from the day-to-day operations. And I’ve certainly had my role evolve in that way. Right now I’m about 90 percent divorced from the day-to-day operations and there’s a tremendous, tremendous team of people behind me.”

Advice for Entrepreneurs from Richard Branson

16 Jan

Since Branson founded Virgin in 1970, the company has grown from a small record outlet to a global powerhouse. Can the brand continue its success without him?

Dealing With China’s Currency Manipulation

23 Oct
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